Beginning his career with Fairmont Hotels & Resorts based at the legendary Fairmont Banff Springs Hotel in Banff, Canada, William held a diversity of operational, leadership and sales positions in the Western Region. Ten of these years were dedicated to sales management roles representing the Fairmont Mountain properties –– the Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge and Fairmont Chateau Whistler. He was awarded the prestigious “Fairmont Masters” designation for top sales performance, leadership and outstanding service for three consecutive years. His time with the luxury hotel company created the foundation for substantial personal and professional growth, which included experiences developing and structuring cross-cultural global business opportunities; strategic planning; leading multidimensional stakeholders and teams; and delivering operational, service and financial results.
William is an accomplished pianist and composer, performing five to ten concerts per month. He has been performing publicly since the age of seven and has performed for countless political leaders, a-list celebrities, and major business conglomerates. Recordings of his compositions are available online.
In 2012, William facilitated the strategy development, business planning and launch of the John Perry Academy of Music & Festival in Southern California on behalf of the renowned pianist and pedagogy Prof. John Perry; and now serves on the academy’s board of directors. Cunningham has assisted numerous other arts organizations with their development and fundraising, including the Montreal Chamber Music Festival; and the Las Vegas Wine & Music Festival.
In 2014, William was appointed Conference Consultant at the Banff Centre for Arts & Creativity to help develop new business opportunities and establish meaningful connections between arts programming and business meetings. During this time, William engaged with the TED organization to bring the first ever “TED Talks Summit” conference to Banff. In 2016, Cunningham served as Consultant and Interim General Manager at the Juniper Hotel & Bistro, a 52-room boutique hotel in the heart of Banff National Park featuring historical Indigenous significance.
As an avid world-traveler with a high degree of curiosity, William’s formal and informal education encompasses studies in music, language, the arts, sales and negotiation, cultural studies, and leadership. Cunningham has been a regular presenter at the SAIT Polytechnic and Selkirk College Hospitality Management schools; a personal coach for aspiring sales professionals; and is an active leadership facilitator. In 2017 and 2018, William Cunningham was invited by the MENSA organization to speak and lead a discussion exploring the relationships between science and music at their annual North American conferences.
As the Founder and Managing Director of Meetings That Matter, William engages and fulfills his passion for bringing people together to establish meaningful relationships. His business objectives comprise of helping people succeed in pursuing their passions, while empowering people and institutions to build great organizational cultures and achieve exceptional results.
William is extremely grateful for the many caring leaders, mentors, and friends who have believed in––and influenced his development from a young age.