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John Pease
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John Pease is a results-oriented senior executive with more than 25 years of experience leading sales, business development, strategic planning, and organizational growth. Throughout his career, he has built a reputation for delivering sustainable business growth, developing high-performing teams, and creating long-term strategic partnerships across North America.
As Sales Director and Corporate Strategy for Wilcox Bodies Ltd., John is responsible for the organization's commercial strategy across its Truck Bodies, Rail, and Ground Support Equipment (GSE) divisions. His leadership includes national sales management, business development, key account strategy, dealer and distributor development, sales process optimization, and corporate growth initiatives. He has led the implementation of modern sales methodologies, CRM adoption, KPI-driven performance management, and strategic market expansion initiatives designed to strengthen Wilcox's position across multiple industrial sectors.
John is widely recognized for his ability to align strategy with execution while fostering a collaborative, accountable culture. His expertise in behavioral dynamics and communication enables him to build engaged, high-performing teams and develop future leaders through coaching, mentoring, and professional development. He believes sustainable business success is achieved by investing in people, establishing clear performance expectations, and creating an environment where individuals can excel.
Prior to joining Wilcox, John served as Director of Corporate Sales at WestJet Airlines, where he built and led a nationally recognized Corporate Sales and Account Management organization. Under his leadership, corporate revenue more than doubled while the team gained market share against established competitors through disciplined sales execution, customer-focused strategies, and measurable performance management.
Previously, as Director of Partnerships and Travel Sales with Avis Budget Group, John established strategic growth initiatives that made his region the largest contributor to Canadian sales revenue. He developed key partnerships with airlines, travel management companies, loyalty organizations, and industry associations, creating long-term commercial opportunities that strengthened the organization's competitive position.
John holds a Bachelor of Arts in History from Wilfrid Laurier University and has earned professional certifications from the Canadian Professional Sales Association and the Schulich School of Business. He is also a Certified Predictive Index Analyst, combining behavioral science with leadership development and organizational performance.
Outside of his professional career, John enjoys strength training, hiking, golf, and lifelong learning. He believes many of leadership's most valuable lessons—including patience, discipline, resilience, and continuous improvement—can often be found on a golf course as readily as in the boardroom.