Rudi van den Broek
An insightful, strategically focused and goal oriented senior executive with more than thirty years of experience. Rudi is an extraordinarily productive leader with a record of world-class outcomes and thought leadership in the areas of digital services, procurement, sustainability, and program management.
Rudi is comfortable across many industries including infrastructure, tourism, construction, healthcare, and transportation as well as in key business domains such as ESG, procurement, project specifications, sustainability, project management, negotiations, contract law, capital policy, information technology, software, digital platforms, and financial modeling.
He has a proven history of decisively analyzing challenges and then conceptualizing and operationalizing innovative solutions. In addition to strategy creation, he has strong entrepreneurship experience having started companies and led both start-ups and scale ups to success. He is adept at assisting government clients in working with the public sector to delivery world class services. Teams and projects that Rudi has led have been recognized with numerous municipal, provincial, national, and international awards including Best International Project.
Within his experience base are key roles on over $5B of institutional project development which included the $1.4B Calgary Cancer Project and the $600m North Island Hospitals Project.
Rudi specializes in finding solutions to challenging problems by bringing his solutions-focused viewpoint, broad knowledge base and transferable skillset.
Having began his career at Accenture, Rudi then worked in government and crown agencies including at the Ministry of Finance, Ministry of Forests and in Economic Development. After his tenure in the public sector, he launched and grew several companies in the private sector including as General Manager, COO and CEO.
His most recent roles include General Manager and Chief Operating Officer where he led Commercial Strategy, Marketing, Process Improvement, Customer Relations, Brand, Advertising and Promotions, Sales and Distribution, Government Affairs, Program Management and Strategic Partnerships.
Rudi has certifications in strategic change management, evidence-based design, and project management. He has also extensive executive education and practice in both lean process improvement and Lean 3P. In addition to his time living in BC and Alberta, Rudi spent a considerable amount of time travelling the world (visiting over 30 countries). He has lived and travelled internationally and has an elevated level of cultural adaptability.
Core to Rudi’s success is his passion for practical solutions, strategic outlook, cross discipline integration, a laser focus on outcomes, not process, and his ability to build and lead high performance teams with the end goal in mind.
Rudi has been keynote speaker at healthcare, lean and project forums. He has a master’s degree in public administration with a focus on quantitative methods, economics and statistical analysis and an undergraduate degree in science the University of Victoria with a major in biology and a minor in archaeology.
Rudi lives in Calgary, Alberta with his wife, two children a cat and a dog and enjoys volunteer work, soccer, the Rocky Mountains, international travel and reading any delightful book.